The idea behind eToro's trading platform
In 2006, three young professionals, who frequently visited online trading software came to the conclusion that while many trading platforms exist, none are really user-friendly, inclusive, and attractive. As much as these three fellows enjoyed the world of Forex, they could not enjoy the time spent on any of these trading platforms. This lit a red light for them. How is it possible that so many Forex trading platforms exist, yet none are attention grabbing and gripping, educational and informative yet straightforward and trouble-free? It is with these questions in mind that they decided to develop—research, program, design - eToro. The three young professionals were eager to create a platform that would revolutionize and democratize online Forex trading; they wanted to offer worldwide users a one-of-a-kind trading experience, one which could not be gained elsewhere. And indeed, without a doubt it can be said that no other trading platform offers a similar Forex trading experience to the one that eToro does. This was the idea behind the establishment of eToro.
The three young professionals, who proudly stand behind eToro, believe that Forex trading is an important skill to posses. Since the Forex market is the largest financial market in the world, it should only make sense that this market be accessible to everyone. It is this idea that guided them throughout the various founding stages of eToro. And it is for the sake of this idea that eToro aimed to simplify the Foreign Exchange market in such a way that everyone’s trading skills could be developed.
For the founders of eToro, it was extremely important to launch a platform that is not convoluted and complicated both visually and intellectually. How could people learn to trade—they asked themselves—if all platforms assume its user are solely number-people; economists, traders, investors, accountants, etc… Therefore, eToro has decided to delete the confusing charts, get rid of the incomprehensible graphs and erase the endless numbers. In their stead, eToro has designed cowboys, globes, and marathon runners that would illustrate the Foreign Exchange market and symbolize currencies. Just like with the visuals, eToro has transformed every other aspect of trading as well; it has simplified everything—from market trend and news to trading communities, from glossary to practice championships. For the founders of eToro it was just as important to include step-by-step guides, tips and rules as well as 24-hrs customer support of the highest quality. eToro encourages its user to take full advantage of these friendly and educational features, for they are an integral part of the overall eToro experience.